77baje Privacy Policy
— Your Data, Your Rights
At 77baje, the privacy of every player is a core commitment, not an afterthought. This Privacy Policy explains what personal data we collect when you use our platform, why we collect it, how it is stored and protected, who we share it with, and what rights you have over your own information. We encourage all players to read this document carefully before registering an account.
Who this policy applies to: This Privacy Policy applies to all individuals who visit, register on, or use any service provided by 77baje ("the Platform", "we", "us", "our"), including sports betting, live casino, slots, instant games, and all account management functions. By using the 77baje platform, you acknowledge that you have read and understood this policy.
How 77baje Handles Your Data
These cards highlight the core principles of our privacy approach. The full legal text follows in the sections below — please read each section in detail.
Minimal Data Collection
77baje collects only the personal data that is strictly necessary to operate your account, process transactions, and comply with applicable legal and regulatory requirements. We do not collect data speculatively or for purposes beyond what is described in this policy.
No Data Selling
77baje does not sell, rent, or trade your personal information to any third party for their own marketing or commercial purposes. Your data is used solely to deliver and improve the 77baje service and to meet legal obligations.
Secure Storage
All personal data held by 77baje is stored on secured servers protected by 256-bit SSL encryption, access controls, and regular security audits. Payment data is handled through PCI-DSS compliant payment processors and is never stored in raw form on our servers.
Your Rights Are Respected
You have the right to access, correct, export, and in certain circumstances delete the personal data we hold about you. All data access requests are handled by our support team and processed within a reasonable timeframe as set out in this policy.
Transparent Cookie Use
77baje uses cookies and similar tracking technologies solely to ensure the platform functions correctly, to remember your preferences, and to analyse aggregate usage patterns. We do not use cookies to build advertising profiles or share browsing data with ad networks.
Defined Retention Periods
77baje does not retain personal data indefinitely. Retention periods are defined by the purpose for which the data was collected and by applicable legal requirements. When data is no longer needed and no legal obligation requires its retention, it is securely deleted or anonymised.
1. Information We Collect
77baje collects personal data through several channels: directly from you when you register an account or interact with our services, automatically when you use the platform, and occasionally from third-party identity verification or payment processing partners. The categories of data we collect are set out below.
1.1 Registration and Account Data
When you create a 77baje account, we collect the information you provide during the registration process, including your full legal name, date of birth, residential address, email address, and mobile phone number. This information is required to create your account, verify your identity, and communicate with you about your account activity.
1.2 Identity Verification (KYC) Documents
As part of our Know Your Customer (KYC) process — which is triggered before processing your first withdrawal or when unusual account activity is detected — we may collect copies of government-issued identity documents such as your National ID card or passport, a recent utility bill or bank statement confirming your residential address, and proof of ownership of your registered payment method. These documents are used solely for identity and age verification and are handled in accordance with the data security measures described in Section 6.
1.3 Financial Transaction Data
When you make a deposit or request a withdrawal, we collect transaction-related data including the payment method used (for example, bKash, Nagad, Rocket, Upay, or a bank card), the transaction amount in Bangladeshi Taka (৳), the date and time of the transaction, and a transaction reference number. We do not store raw card numbers or mobile banking PINs; these are processed through our payment partners' secure systems.
1.4 Gameplay and Betting Activity
We maintain records of all bets placed, games played, wager amounts, outcomes, and bonus activity associated with your 77baje account. This data is used to settle bets accurately, calculate bonuses, detect fraud, and comply with record-keeping obligations. Gameplay records are retained for the period set out in Section 5.
1.5 Technical and Device Data
When you access 77baje, our servers automatically collect certain technical information, including your IP address, device type, operating system, browser type and version, screen resolution, and session timestamps. This data is used to ensure the platform displays and functions correctly on your device, to detect suspicious login attempts, and to diagnose technical issues.
1.6 Communications Data
If you contact our support team via live chat, email, or any other channel, we retain a record of that correspondence, including the content of your messages and the date and time of the exchange. This data is used to resolve your enquiry, improve our support quality, and maintain an audit trail of support interactions.
Special Categories of Data: 77baje does not intentionally collect any special categories of sensitive personal data, including racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, except where strictly required by law or with your explicit consent.
2. How We Use Your Data
77baje processes your personal data only where we have a lawful basis to do so. The primary legal bases on which we rely are: (a) the performance of a contract — processing necessary to provide the services you have requested; (b) legal obligation — processing required to comply with applicable law; and (c) legitimate interests — processing that serves a genuine business need that does not override your fundamental privacy rights.
The table below maps each processing activity to its specific purpose and legal basis:
| Processing Activity | Purpose | Legal Basis |
|---|---|---|
| Account creation and management | To create, maintain, and administer your player account | Contract performance |
| Identity and age verification | To confirm you are aged 18 or over and are who you claim to be | Legal obligation / Contract |
| Processing deposits and withdrawals | To facilitate secure financial transactions on your account | Contract performance |
| Fraud and money laundering detection | To identify and prevent fraudulent, abusive, or illegal activity | Legal obligation / Legitimate interests |
| Responsible gaming monitoring | To identify problem gambling patterns and apply protective limits | Legal obligation / Legitimate interests |
| Customer support | To resolve enquiries, complaints, and disputes | Contract performance / Legitimate interests |
| Service communications | To send account-related notifications (e.g., deposit confirmations, withdrawal updates, security alerts) | Contract performance |
| Platform improvement and analytics | To understand how the platform is used and to improve its performance and features | Legitimate interests |
| Promotional communications | To send you relevant offers, bonuses, and promotions (only where you have not opted out) | Legitimate interests / Consent |
2.1 Marketing Communications
If you have not opted out of marketing communications, 77baje may contact you about promotions, bonuses, seasonal offers (such as Eid, Pohela Boishakh, or BPL season specials), and platform updates via email or SMS. You may opt out of marketing communications at any time by contacting our support team via live chat or by following the unsubscribe instructions included in any marketing message. Opting out of marketing does not affect service communications, which are necessary for account operation.
3. Data Sharing & Disclosure
77baje does not sell your personal data to third parties. We share personal data only in the limited circumstances described below, and only to the extent necessary for each specific purpose.
3.1 Payment Processors
To process your deposits and withdrawals, we share relevant transaction data with our payment processing partners, which may include bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard. These partners operate under their own privacy policies and are contractually required to handle your data securely and only for the purpose of processing your transaction.
3.2 Identity Verification Providers
Where required, 77baje may share identity document data with third-party KYC verification service providers to confirm your identity and age. These providers are bound by strict data processing agreements and are not permitted to use your data for any purpose other than completing the verification process on our behalf.
3.3 Game and Technology Providers
Our casino games and sports betting markets are powered by third-party software providers, including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi, among others. These providers may receive limited technical session data (such as a session token or game identifier) necessary to load and operate games on the platform. They do not receive your full personal profile.
3.4 Legal and Regulatory Authorities
77baje may disclose your personal data to law enforcement agencies, financial intelligence authorities, or other competent regulatory bodies where we are legally required to do so — for example, in connection with the investigation of suspected money laundering, fraud, or other criminal activity. Such disclosures are made only to the extent required by the relevant legal obligation.
3.5 Business Transfers
In the event that 77baje undergoes a merger, acquisition, asset sale, or similar corporate transaction, personal data held by 77baje may form part of the transferred assets. In such circumstances, affected players will be notified in advance, and their data will remain subject to the protections set out in this Privacy Policy or a successor policy of equivalent standard.
4. Cookies & Tracking Technologies
77baje uses cookies and similar technologies (such as local storage and session tokens) to ensure the platform operates correctly and to deliver a consistent, personalised experience. This section explains what cookies we use and why.
4.1 What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They allow the website to remember information about your visit — such as your login session or display preferences — so you do not need to re-enter that information on every page. Cookies cannot execute code and cannot carry viruses.
4.2 Types of Cookies We Use
- Strictly necessary cookies: These are essential for the platform to function. They enable core features such as maintaining your login session, remembering items in your bet slip, and ensuring secure areas of the platform are accessible only to authenticated users. These cookies cannot be disabled without breaking core functionality.
- Functional cookies: These cookies remember your preferences, such as your preferred language, currency display, or layout settings, so the platform behaves consistently across sessions.
- Analytics cookies: We use anonymised analytics cookies to understand how players navigate the platform — for example, which pages are visited most frequently and where users encounter technical difficulties. This data is aggregated and does not identify individual users.
- Session security cookies: These short-lived cookies are used to protect your session from unauthorised hijacking and to detect suspicious login activity.
77baje does not use third-party advertising or tracking cookies. We do not participate in cross-site advertising networks, retargeting programmes, or behavioural advertising systems.
4.3 Managing Cookies
Most web browsers allow you to control cookie settings through the browser's preferences or settings menu. You may choose to block or delete cookies at any time; however, please be aware that disabling strictly necessary cookies will prevent you from logging in and using the 77baje platform. Functional and analytics cookies can be disabled without affecting core access.
5. Data Retention & Storage
77baje retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The key retention periods applied to each category of data are set out below.
- Account and registration data: Retained for the duration of your active account plus a minimum of 5 years following account closure, to comply with financial record-keeping obligations.
- KYC / identity verification documents: Retained for a minimum of 5 years from the date of submission, in accordance with applicable anti-money laundering regulations.
- Transaction records: All deposit and withdrawal records are retained for a minimum of 5 years from the date of the transaction.
- Gameplay and betting records: Retained for a minimum of 3 years from the date of the relevant game or bet, for dispute resolution and audit purposes.
- Support communications: Retained for 2 years from the date of the last interaction, unless the communication is related to an ongoing dispute or investigation.
- Technical and device logs: Retained for up to 12 months, after which they are deleted or anonymised for aggregate analysis.
- Marketing preferences: Retained until you opt out, after which the opt-out preference itself is retained indefinitely to ensure we do not inadvertently contact you again.
5.1 Storage Location
Player data is stored on secured servers. 77baje takes reasonable steps to ensure that personal data is not transferred to countries or territories that do not provide an adequate level of data protection. Where data is processed by a third-party service provider located outside Bangladesh, that provider is required to implement equivalent security and privacy safeguards under a contractual data processing agreement.
5.2 Deletion and Anonymisation
When the applicable retention period expires and no legal obligation requires continued storage, 77baje will securely delete or irreversibly anonymise the relevant personal data. Anonymised data — from which it is no longer possible to identify any individual — may be retained for aggregate statistical purposes without time limit.
6. Data Security Measures
Protecting the personal data entrusted to us by 77baje players is a primary operational responsibility. We implement a layered security framework designed to prevent unauthorised access, disclosure, alteration, or destruction of your personal information.
- 256-bit SSL/TLS encryption: All data transmitted between your device and the 77baje platform is encrypted using industry-standard 256-bit SSL/TLS protocols. The padlock icon in your browser's address bar confirms that your connection to 77baje is secured.
- Encrypted data storage: Sensitive data fields, including identity document files and financial reference data, are stored in encrypted form within our database infrastructure.
- Access controls: Access to personal data within 77baje's internal systems is restricted on a strict need-to-know basis. Staff members are granted access only to the data categories necessary for their specific role, and all access is logged and monitored.
- Secure payment processing: Payment transactions are routed through PCI-DSS compliant payment gateways. 77baje does not store raw card numbers, mobile banking PINs, or full payment credentials on its own servers.
- Regular security reviews: 77baje conducts periodic internal security reviews to identify and address potential vulnerabilities in its systems and processes.
- Incident response: In the event of a personal data breach that poses a risk to affected individuals, 77baje has procedures in place to identify, contain, and assess the breach, and to notify affected players as promptly as circumstances permit.
While 77baje implements robust technical and organisational security measures, no system connected to the internet can be guaranteed to be completely immune from attack. You are responsible for keeping your own account credentials confidential and for using a strong, unique password for your 77baje account.
7. Your Privacy Rights
As a 77baje player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact our support team as described in Section 8.
7.1 Right of Access
You have the right to request a copy of the personal data that 77baje holds about you. This is sometimes called a Subject Access Request (SAR). We will respond to a valid SAR within 30 days of receipt. Where the request is complex or voluminous, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.
7.2 Right to Rectification
If you believe that any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it. Account details such as your email address or residential address can be updated by contacting our support team directly via live chat.
7.3 Right to Erasure
In certain circumstances, you have the right to request that we delete the personal data we hold about you. This right applies where the data is no longer necessary for the purpose for which it was collected, where you withdraw consent (and no other legal basis applies), or where the data has been unlawfully processed. Please note that this right is not absolute — where we are required by law to retain data for a defined period (for example, financial transaction records under anti-money laundering regulations), we will be unable to delete that data until the relevant retention period has expired.
7.4 Right to Restrict Processing
You may request that we restrict the processing of your personal data in certain circumstances — for example, while a dispute about the accuracy of your data is being resolved, or where you have objected to processing based on legitimate interests and we are assessing whether our interests override yours.
7.5 Right to Data Portability
Where we process your personal data on the basis of your consent or for the performance of a contract, you have the right to receive a copy of that data in a structured, commonly used, machine-readable format. This allows you to transfer your data to another service provider if you choose.
7.6 Right to Object
You have the right to object to the processing of your personal data where we rely on legitimate interests as our legal basis. You also have an absolute right to object to the processing of your personal data for direct marketing purposes, including profiling related to direct marketing. We will comply with such an objection immediately.
To exercise any of the rights described above, please contact our support team via live chat at any time. We may need to verify your identity before processing a data rights request to ensure we do not disclose or alter another person's data. We will not charge a fee for legitimate data rights requests.
8. Contact & Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 77baje handles your personal data, please contact our support team using the details below. All privacy-related enquiries are handled with priority and in strict confidence.
- Live Chat: Available 24/7 via the 77baje platform. Average response time: 2–5 minutes.
- Email: [email protected] (plain text — not a clickable link)
- Support Hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (UTC+6)
- Languages: English and Bengali
8.1 Changes to This Privacy Policy
77baje reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. When material changes are made, we will notify registered players via the email address associated with their account at least 7 days before the changes take effect. The updated policy will also be published on this page with a revised "Last Reviewed" date at the top. Continued use of the 77baje platform after the effective date of any revision constitutes your acceptance of the updated policy.
8.2 Links to Other Policies
This Privacy Policy should be read alongside our Terms & Conditions and our Responsible Gaming Policy, both of which are incorporated by reference into the overall framework that governs your use of the 77baje platform. If any conflict arises between this Privacy Policy and the Terms & Conditions in relation to a data privacy matter, this Privacy Policy shall prevail.
Questions About Your Privacy?
Our support team is available around the clock to answer any questions about how your data is handled. You can also explore the rest of the 77baje platform — cricket betting, slots, casino games, and more await.